firebrand labs | lowercase brand #5 firebrand labs is a dynamic place where creativity and innovation converge. we are a close-knit team of nimble individuals with strong personalities, and we celebrate the uniqueness each member brings to the table. we pride ourselves on being distinctive, humane, and approachable, leading us to boldly choose an all-lowercase name – firebrand labs. this…
asianpaints | lowercase brand #4 does a simple ‘can of paint’ hold the power to narrate tales of love, warmth and individuality? can it breathe life into the walls that are a part of life and silently witness our lives? there is one brand that firmly believes so, and their tagline says it all – ‘Har Ghar Kuch Kehta Hai’,…
pepsi | lowercase brand #3 do you remember brad’s drink? all in upper case letters in blue colours? the name might not ring a bell, but what if I told you it’s closely tied to a global beverage giant? we come across several brands every day, and a few brands’ logos are ingrained in us and have earned that space…
citi | lowercase brand #2 picture this: in a busy new york city, amid bustling scenes, an iconic #redesigning moment unfolded for an old brand on a napkin in 10 minutes. guess the brand? It’s Citi. stick around to unravel the interesting story. citi wasn’t always known by its sleek lowercase. It was first called the first national city bank…
adidas | lowercase brand #1 impossible is nothing! or adidas is all in! what personality does the brand adidas portray? as we go by the tagline, does it depict the rebellious optimists like they’ve cited on their website? right from its inception, the brand has been using lowercase in its name. When dug a bit, the logo has gone through…