The CEO of a fintech startup wanted us to explain what marketing is to her team. She wanted us to keep the explanation simple and easy to grasp. Given that the company’s team members were mostly finance professionals, she wanted us to demystify marketing and present it as we would to children. Well, as a marketing advisory, we are pretty…
One of the least understood aspects of branding is design. The popular view that people have of design is that it must be cool, attractive and memorable. True. But there is a lot more to design than just visual appeal. Designing is both an art and a science. As a marketing advisory firm, firebrand labs (FBL) constantly delivers mandates that…
In the marketing world, clients always have different, and often unique, requirements. They come with newer and usually very challenging problem statements. But all clients have one thing in common: Whatever they want, they want it delivered yesterday! So, yes, agility is very critical in our business. At firebrand labs (FBL) we ensure that we stay nimble-footed so that we…
Focus on the message, not the medium A company selling budget travel packages to exotic destinations got in touch with us seeking our expertise. They had spent a lot on roping in a social media influencer. Based on the influencer’s advice, they spent a lot of money on running a series of sponsored posts on a social media platform that…
FBL’s key principles of high-quality content creation Marketing teams are constantly looking for content. And most of the content is targeted for creating posts on social media. Resultantly, there’s an endless hustle for videos, infographics, written posts and images. Almost everyone, every brand, is posting some content or the other all the time. But, honestly, how much of such content…