Why is my social media spend not delivering results? We get asked this question a lot of times by our clients. And almost always this is our answer: Merely spending on social media does not immediately guarantee business results. Choosing what media to spend on and spending your marketing budget wisely is important. Let’s share with you the story of…
Why you need an extended CMO A startup’s founder came to us with a critical business need. She wanted to increase sales. Her startup was about two years old around then. She is a veteran in the luggage business. Her company makes backpacks for school kids, young adults, professionals and travelers. She had a five-member in-house marketing team. She also…
the upgraded saloon kadai | neighbourhood experiences old, mildly cracked blue leather. a startlingly clean mirror. the half-hidden aroma of the coloured plastic water spray bottle and its contents. and the quiet, old uncle who signals you toward the sofa stuffed into a corner of the tiny establishment. the door swings shut, and the sound of the latest dance numbers…
the upgraded tea kadai | neighbourhood experiences “anna oru tea.” a phrase that feels like home, and usually uttered at a place we’ve probably spent more time at than our actual homes… or offices! the humble tea kadai: a singular, profitable small business, run by someone you have grown up visiting multiple times a week, if not every day, with…
elevating neighbourhood experiences three scenarios. three stories. one common thread. one common challenge. simple enough for a premise? rewind to the early 2000’s and read on! [1] it’s a tropical chennai summer day. you’re bicycling with your friends on the streets near the beach. you get together and split 3 teas between 5 of you at the nair kadai you…