the upgraded tea kadai | neighbourhood experiences “anna oru tea.” a phrase that feels like home, and usually uttered at a place we’ve probably spent more time at than our actual homes… or offices! the humble tea kadai: a singular, profitable small business, run by someone you have grown up visiting multiple times a week, if not every day, with…
elevating neighbourhood experiences three scenarios. three stories. one common thread. one common challenge. simple enough for a premise? rewind to the early 2000’s and read on! [1] it’s a tropical chennai summer day. you’re bicycling with your friends on the streets near the beach. you get together and split 3 teas between 5 of you at the nair kadai you…
firebrand labs | lowercase brand #5 firebrand labs is a dynamic place where creativity and innovation converge. we are a close-knit team of nimble individuals with strong personalities, and we celebrate the uniqueness each member brings to the table. we pride ourselves on being distinctive, humane, and approachable, leading us to boldly choose an all-lowercase name – firebrand labs. this…
asianpaints | lowercase brand #4 does a simple ‘can of paint’ hold the power to narrate tales of love, warmth and individuality? can it breathe life into the walls that are a part of life and silently witness our lives? there is one brand that firmly believes so, and their tagline says it all – ‘Har Ghar Kuch Kehta Hai’,…
pepsi | lowercase brand #3 do you remember brad’s drink? all in upper case letters in blue colours? the name might not ring a bell, but what if I told you it’s closely tied to a global beverage giant? we come across several brands every day, and a few brands’ logos are ingrained in us and have earned that space…