Focus on the message, not the medium A company selling budget travel packages to exotic destinations got in touch with us seeking our expertise. They had spent a lot on roping in a social media influencer. Based on the influencer’s advice, they spent a lot of money on running a series of sponsored posts on a social media platform that…
FBL’s key principles of high-quality content creation Marketing teams are constantly looking for content. And most of the content is targeted for creating posts on social media. Resultantly, there’s an endless hustle for videos, infographics, written posts and images. Almost everyone, every brand, is posting some content or the other all the time. But, honestly, how much of such content…
Why is my social media spend not delivering results? We get asked this question a lot of times by our clients. And almost always this is our answer: Merely spending on social media does not immediately guarantee business results. Choosing what media to spend on and spending your marketing budget wisely is important. Let’s share with you the story of…
Why you need an extended CMO A startup’s founder came to us with a critical business need. She wanted to increase sales. Her startup was about two years old around then. She is a veteran in the luggage business. Her company makes backpacks for school kids, young adults, professionals and travelers. She had a five-member in-house marketing team. She also…
the upgraded saloon kadai | neighbourhood experiences old, mildly cracked blue leather. a startlingly clean mirror. the half-hidden aroma of the coloured plastic water spray bottle and its contents. and the quiet, old uncle who signals you toward the sofa stuffed into a corner of the tiny establishment. the door swings shut, and the sound of the latest dance numbers…