“ting-ting-tiding!” | sonic identity #5 what does a #biscuit brand sound like? by now, there’s 4 ‘tings’ rolling around in your mind: ting-ting-tiding! originally a jingle for one of their commercials, the tune stayed on long after the commercials have been forgotten, becoming britannia industries limited’s very own sonic identity. that’s not all this #sonic #asset grew to be… ask…
isro space launch countdown | sonic identity #4 it is astonishing how much voices can contribute to some of the most memorable milestones in our life, as an individual or together as a country! we write this with a rather heavy heart, as we mourn the passing of Mrs. Valarmathi N, whose voice rang out through the nation on the…
avm productions | sonic identity #3 cinema production. gramophones. south of india. make a connection… no? nothing? read on! the origin! taking over his father’s business of selling gramophone records in the 1930’s, a certain man moved to Madras to set up Saraswathi Stores, which sold gramophone records of #music and plays. choosing to record and distribute folk-inspired plays and…
yatrigan kripya dhyaan de! | sonic identity #2 what is a personality you find the most familiar? if you closed your eyes, could you put a voice to that personality? 4 decades ago, through the Central Railways(now, Indian Railways), that voice made its first announcement! “yatrigan kripya dhyaan de… gaadi number 1… 2… 0…” do you know her name? no…
the rajni title card | sonic identity #1 k balachander, ian fleming and george lucas. imagine what they would’ve created together when they sat in a studio in chennai? hint: inside the studio were a less-known director and a not-so-famous music director. the sonic identity of a household name was sealed in just such a way! a title card that…