citi | lowercase brand #2 picture this: in a busy new york city, amid bustling scenes, an iconic #redesigning moment unfolded for an old brand on a napkin in 10 minutes. guess the brand? It’s Citi. stick around to unravel the interesting story. citi wasn’t always known by its sleek lowercase. It was first called the first national city bank…
adidas | lowercase brand #1 impossible is nothing! or adidas is all in! what personality does the brand adidas portray? as we go by the tagline, does it depict the rebellious optimists like they’ve cited on their website? right from its inception, the brand has been using lowercase in its name. When dug a bit, the logo has gone through…
lowercase brands only | an introduction let’s embark on a new topic, the ABC of marketing – alphabets, the brand and what they communicate. every observed brand defying the conventional rules of english? an onslaught on the application of language, if we may call them. this trend has risen since the internet became a household name. more so after digital…
sonic identities | a conclusion sound: a sense that could dissolve barriers, and yet, when used cleverly, draws the exact boundaries a brand would need to send their message across! over the past 3 weeks, we have taken a sneak peek into a multitude of sonic identities from a variety of fields and sectors, each with their own movie-worthy origin…
the intel 5-note bong | sonic identity #6 necessity is the mother of invention. you could say that this particular sonic identity was created out of necessity. a necessity. an idea. a stroke(or five!) of brilliance. the result? one of the most iconic sounds in the history of human progress with computing. Intel Corporation had made a breakthrough with manufacturing…