Almost all clients these days approach us with what they think is a critical, urgent need: They want us to help them with their social media strategy. Simply, every client is anxious in their own way to gain followership on social media by running interesting campaigns all through the year. One business owner, who runs a reputed eatery, articulated his…
Research holds the key to developing a sound marketing strategy At firebrand labs (FBL), as a high-quality marketing advisory, we have a simple rule of thumb: We don’t begin work on a client’s mandate unless we have understood their business very well. This one principle helps us shape our creative strategy for the client. It helps us keep the strategy…
The CEO of a fintech startup wanted us to explain what marketing is to her team. She wanted us to keep the explanation simple and easy to grasp. Given that the company’s team members were mostly finance professionals, she wanted us to demystify marketing and present it as we would to children. Well, as a marketing advisory, we are pretty…
One of the least understood aspects of branding is design. The popular view that people have of design is that it must be cool, attractive and memorable. True. But there is a lot more to design than just visual appeal. Designing is both an art and a science. As a marketing advisory firm, firebrand labs (FBL) constantly delivers mandates that…
In the marketing world, clients always have different, and often unique, requirements. They come with newer and usually very challenging problem statements. But all clients have one thing in common: Whatever they want, they want it delivered yesterday! So, yes, agility is very critical in our business. At firebrand labs (FBL) we ensure that we stay nimble-footed so that we…