You have a really bad cold, and you find yourself sniffling into a handkerchief. Your pocket has a dark blue box with a green lid. And your box of meds has a few lozenges. We’re willing to bet that there’s only one brand on your mind right now. ____ ki goli loh, Khich khich door karo. What started as a…
Remember the Superstar Rajini title card? I bet if you close your eyes now, you can recall the Bond-inspired music and the blue stars and the yellow letters too! You walk into a packed, bustling cinema hall for a Superstar Rajinikanth flick. And the film begins without “Super Star Rajni” being animated with that fanfare around you. Would you feel…
At the heart of any marketing strategy lies a core idea. This idea comes from the core values of the brand being marketed. When the marketing strategy comes from this central, core idea, the marketing effort pays rich dividends. It builds the brand’s reputation, its identity and grows the business. But when this idea is either weak, or is completely…
A client came to us with a clearly defined problem statement: Their top-class product was not selling. They wanted us to devise and execute a marketing plan for them. This client manufactured ready-to-cook batter for making idlis and dosais, the staple south Indian dishes. Their packaging was elegant and environment friendly. Their pricing was competitive. They manufactured their batter at…
Some marketers tell us that they wonder if they need human content creators anymore. They feel that generative artificial intelligence (AI) can replace human beings and produce a lot more content, more qualitatively, at a lesser cost. At firebrand labs (FBL), we disagree. Our view: The human mind is irreplaceable. Period. Our belief: Everything that the human mind can conceive…