At the heart of any marketing strategy lies a core idea. This idea comes from the core values of the brand being marketed. When the marketing strategy comes from this central, core idea, the marketing effort pays rich dividends. It builds the brand’s reputation, its identity and grows the business. But when this idea is either weak, or is completely…
A client came to us with a clearly defined problem statement: Their top-class product was not selling. They wanted us to devise and execute a marketing plan for them. This client manufactured ready-to-cook batter for making idlis and dosais, the staple south Indian dishes. Their packaging was elegant and environment friendly. Their pricing was competitive. They manufactured their batter at…
Some marketers tell us that they wonder if they need human content creators anymore. They feel that generative artificial intelligence (AI) can replace human beings and produce a lot more content, more qualitatively, at a lesser cost. At firebrand labs (FBL), we disagree. Our view: The human mind is irreplaceable. Period. Our belief: Everything that the human mind can conceive…
Almost all clients these days approach us with what they think is a critical, urgent need: They want us to help them with their social media strategy. Simply, every client is anxious in their own way to gain followership on social media by running interesting campaigns all through the year. One business owner, who runs a reputed eatery, articulated his…
Research holds the key to developing a sound marketing strategy At firebrand labs (FBL), as a high-quality marketing advisory, we have a simple rule of thumb: We don’t begin work on a client’s mandate unless we have understood their business very well. This one principle helps us shape our creative strategy for the client. It helps us keep the strategy…