we turned 15 this year! read our story here.
why can't traditional foods
be made sexy and
appealing?
thus began our quest to strike a balance between tradition and convenience with a Chennai-based brand that was keen on offering a healthy option for its traveling consumers.
Enter The Idli Factory. A company that today manufactures fresh, vegetarian snacking options from traditional recipes.
When the company began brainstorming its market entry options, The Idli Factory realised, it was very easy to grab a packet filled with air and some potato chips than to actually get access to some homemade recipes.
The problem was solved with the humble and one of South India's most famous and
healthiest breakfast options, the idli. In southern states of India, idli is actually not just consumed for breakfast, it is an all day eatable.
For generations, when a South Indian family traveled far and wide, they would smear these idlis with the traditional idli gun powder or what we call
as idli chilli powder with generous proportions of gingelly oil or ghee, making them
natural preservatives.
reshaping tradition
We took the idli, which was usually in a circular shape and along with the client, reinvented its shape and fit 6 bars of idlis hand packed neatly into a box.
Thus began the journey of the humble and memorable brand, The Idli Factory and its entire
'Madras Bars' series including variety of
flavors and tastes.
logo
Inspired by the unconventional shape of the idli bars, the logo mark was composed with simple geometric shapes. The friendly and casual outlook of the logo brought out the trendy yet quirky overtone of the brand, a snacking alternative for the urban traveller.
packaging
Carrying forward the traditional and quirky vibe of The Idli Factory brand, the packaging for 'Madras Bars' makes use of signature landmarks of 'Madras'. The use of vibrant colours made it stand out on the display aisle and seamlessly fit into the fast paced life.
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