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what is Avon Global's
core offering?
how can we distinguish Avon's core offering from its allied offerings?
Headquartered in Chennai, Avon Global Solutions is a technology driven print & logistics company for over 15 years. The company works closely with the BFSI industry in the Indian market. It needed to make its brand communication made more relevant by creating a strong visual identity that can relate well with all its stakeholders.
We began discussions with the key stakeholders at Avon and developed a vivid description capturing the core of the brand in alignment with the essence of the company, vision, mission, values, founding principles and core businesses.
logo
The logo design needed to reflect the core business of the organisation which is into variable data printing and mail logistics for BFSI enterprises.The geometric construction of the logo mark conveys an envelope - depicting the core business, security and processes - which form the core of organisation. The angular edge conveys growth and subtly incorporates the alphabet 'a' within the logo mark.
stationery kit
A comprehensive stationery kit was developed and distributed to maintain visual consistency in organisational documents and communication.
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