what is a sonic identity? sonic identities. a new term that is rapidly spreading across the airwaves(and cables) of the marketing world. the term may be new, but for decades, we have grown with many a sonic identity around us. sound is a very powerful human sense. even without our explicit knowledge, we connect to a multitude of experiences based…
What to expect from an agency? Over the last 15 years, I have personally worked with over 100+ clients, entrepreneurs and large enterprises. With every single one of them, from the time we first meet until the last day of sign-off, we work hard towards seeking their validation, approval and meet and exceed expectations. This is true not just for…
The year of experiential engagement 2020 changed the world at large, and in more than one instance, for the better. Consumer behavior and consumption patterns have largely changed. There is a shift from reactive to preventive care. Especially in the Indian subcontinent, consumers are spending more and more every day to enhance their lifestyles and be more healthy. Similarly, the…
Online world | a behavioral science view It is that time of the year when Spotify does its wrapped. It analyses users’ listening patterns and breaks them down to them. Telling them, what they liked, what they listened to the most, what genre of music they relate to and to which percentile they belong. There is a sense of excitement…
A telescopic view for design Design is just not about aesthetics. Designers are not just about photoshop, illustrator or any other design tool. Designers, according to my point of view, are complex problem solvers. The world needs these radical thinkers, now more than ever, as there are labyrinthine problems that are plaguing humanity. Food systems design: 811 million people were…