we turned 15 this year! read our story here.
how do we encourage people to
diagnose hearing loss early?
We were approached by a leading hearing aid manufacturer to help them transition from being a product based business to becoming a service.
Our target audience was not existing hearing aid users but people with hearing loss who were apprehensive about wearing a hearing aid. Our brand was built around the insight that most people wait until their hearing loss deteriorates, while early detection of hearing loss slows down the rate of deterioration of hearing.
logomark
The logomark is the alphabet ‘e’ formed using bars, the commonly used method to graphically visualise sound. These waves are also reminiscent of the sun's rays tying the logo back to the brand name.
why is it cool to wear spectacles but a shame to wear a hearing aid?
The first step towards convincing people with hearing loss to embrace the service was to address the taboo surrounding hearing loss in our society. The essence of the brand revolves around achievement, energy and unleashing your full potential. Our goal was to build a community of people who are focused on achieving their goals, however great or small. we further positioned the hearing aid as a gadget that enables you to unleash your full potential.
a medical service or a tech startup?
The service was designed to encourage people with hearing loss to give hearing aids a shot. By staying brand agnostic, offering a free trial of the gadget and counselling the user on the best suited hearing aid to match their lifestyle, budget and hearing loss, hearing technology formed the core of the service. The customer journey was mapped right from their first interaction with the brand right through hearing diagnosis, fitting, counselling, trial, purchase and service.
how do you encourage a non tech savvy audience to embrace a tech startup?
We built the service keeping in mind that a large portion of our target audience comprises of elderly who are not very tech friendly. Our vision was to build a digital platform that enables users to access all its features without getting on the app. Be it scheduling a diagnosis or a product return all you had to do was call.
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