How would you build high visibility and brand following while generating revenue for a quaternary care hospital? Our challenge? To build consistent brand following and a profitable lead generation pipeline. Our solution? Developing high impact and relatable content, streamlining communication across multiple platforms and focused influx of leads through the digital assets.
Growing beyond Silver
Consistent effort to put out relatable content helped us to grow from 2000 to 200K subscribers earning a Silver Play Button
A Christmas tribute to medical professionals
We wrote a Christmas jingle celebrating medical professionals and was enthusiastically performed by Rela Hospital's team
Using trends for the better:
Ideated and scripted lyrics for nurses day 2021 based on the popular indie song 'Enjoy Enjaami', garnering widespread coverage across news outlets such as NDTV, Zee News, News18TN, etc.
The Story
Rewriting the Language of Care
In a category filled with jargon and sameness, Rela needed a voice that stood apart-calm, confident, and deeply human. We built a system that didn’t just speak about care, but demonstrated it with intention at every level.
Designing for Trust
From the first scroll to the final click, every visual and experience was crafted to build confidence. A clearer website. A warmer tone. A sharper identity. Together, they redefined what modern medical communication could look like.
Stories That Stay With You
Whether it was a campaign, a blog, or a video-each piece of content was designed to stay with people. Not just to inform, but to reassure. To meet people where they are, and guide them forward with empathy.
A Presence That Leads
We didn’t chase trends, we built momentum. Rela’s brand now shows up with purpose, consistency, and clarity across every platform.