frequently asked questions

learn. earn. lead. we want you learning constantly, earning fairly and on time, and leading your client mandates like you’d lead your own business. everything else follows from those three words.

real work, fast. we’ve built brand and content programs for hospitals, EV scaleups, capital markets firms, IT companies, and consumer brands, across india and internationally. new team members are contributing to live client work within weeks, not months — we’re too small a team to have a bench.

you fix it, and you don’t repeat it — and that’s genuinely it. early in FBL’s history, a new designer botched an entire printed order and the whole batch had to be redone at the company’s cost. he wasn’t fired, wasn’t docked pay. he was told to redo it, and trusted to not make the same mistake twice. he’s now been here over a decade, and is a partner in the firm. we don’t punish people for failing while trying. we do expect you not to hide it when it happens.

every month, without exception, for over a decade — including through covid, when we told the whole team in writing exactly how bad things looked rather than staying quiet about it. we believe there’s no free lunch: you show up and deliver, we pay you what you’re owed, on time, always.

we don’t have a formal one. you’re trusted to take what you need and get your work done. that trust runs both ways — when someone genuinely needed extended time off for a health issue, they kept their job and came back stronger. we’d rather trust people than police a policy.

food’s on the house most days — the team eats together, usually somewhere between 1 and 3pm, and visitors are welcome to join in. deepavali is a real occasion here, gifts included. once a month, on a friday, we bring in someone interesting from outside FBL to talk to the whole team — not a training session, a real conversation.

attitude and communication skills, more than a specific degree. our founder never finished college himself, so we’re genuinely not precious about credentials. what we do ask, always, is why you actually want this job — not the polished interview answer, the real one. it helps us understand how to support you properly once you’re here.

honestly, both are on the table, and we’d rather you know that upfront than find out later. some people build multi-year careers here and end up leading their own clients and teams. our design lead joined as a freelancer in 2010 and is now an equity partner. others use their time here to launch into bigger roles elsewhere, and we’re proud of that too.

fast, a little intense, genuinely fun. deadlines matter here, and we won’t pretend otherwise — but every major delivery or milestone gets properly celebrated, not just acknowledged in a Slack message.

the people running the firm, not a layer of management three levels removed from the work. both founders are still hands-on and still reachable.

because your work won’t disappear into a big account team, and you won’t spend years waiting for the rung above you to open up. you’ll be trusted with real ownership earlier than almost anywhere else — and you’ll be able to point to specific, named work as yours. if you have any more questions that we can put out here, drop us a note here.