You have a really bad cold, and you find yourself sniffling into a handkerchief. Your pocket has a dark blue box with a green lid. And your box of meds has a few lozenges. We\u2019re willing to bet that there\u2019s only one brand on your mind right now.<\/p>\n
____ ki goli loh, Khich khich door karo.<\/p>\n
What started as a solution to cure a son\u2019s cold, became a nation\u2019s go-to product every time that khich khich hit us, and the moment we see the green logo and the blue dabba, we know we now have relief.<\/p>\n
But why is this so? What makes us trust a brand?<\/p>\n
That green logo and the perennially unchanged Vicks dabba stand for more than their functions; they are now symbols of trust, relief, and reliability, much like a mother\u2019s hand on your forehead when you are under the weather.<\/p>\n
Developing such trust was definitely not luck. Let\u2019s see how the humble dabba aided trust.<\/p>\n
Have we ever struggled to open a Vicks dabba and apply it? The container was designed to be round to keep access easy and uncomplicated, especially when someone is feeling under the weather. Simplicity is not just about costs; it\u2019s about context. It\u2019s about the things you don\u2019t cry out about but think about well enough to make a difference.<\/p>\n
The color plays a significant role here too. According to a study by marketing professor Satyendra Singh,\u201dConsistent use of color can increase brand recognition by 80%.\u201d<\/p>\n
In the case of Vicks, the green symbolizes health, and the blue, trust and reliability.<\/p>\n
Be it their Vicks drops, Inhalers, or Lozenges, all come in different sizes but what remains the same is a blue container and a green logo. (How many of you noticed the versions of Vaporub with a red lid now?)<\/p>\n
Let\u2019s ask ourselves another question, when was the last time we checked the writings on the container of a Vicks bottle? We probably check it for a product we haven\u2019t used much, a product we don\u2019t \u201cTrust\u201d.<\/p>\n
With Vicks on the other hand, it\u2019s just the blue container and the green logo, isn’t it?<\/p>\n
On the other hand, imagine if the Vicks bottle was in yellow and red, or worse, changed once every few years. Forget buying it; our chances of even recognizing it would come down drastically.<\/p>\n
That has not stopped them from making a red or pink lid for the Vicks dabba, as long as the blue and green facets of their packaging remained unchanged.<\/p>\n
This is precisely why they have remained consistent with their packaging for over the last 30 years, and the shape of the container has remained the same since they started in 1894, making it close to 130 years of the same packaging.<\/p>\n
With over 3 decades of the iconic blue and green, they haven\u2019t just made Vicks a success story, they made it the resolute leader in their market segment.<\/p>\n
Much like any other legend, they kept it simple, unchanged\u2014 just like the feeling of mom\u2019s hand on our forehead.<\/p>\n","protected":false},"excerpt":{"rendered":"
You have a really bad cold, and you find yourself sniffling into a handkerchief. Your pocket has a dark blue box with a green lid. And your box of meds has a few lozenges. We\u2019re willing to bet that there\u2019s only one brand on your mind right now. ____ ki goli loh, Khich khich door karo. What started as a…<\/p>\n","protected":false},"author":1,"featured_media":1586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,24],"tags":[],"class_list":["post-1585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-packaging-series","category-fbl-new"],"_links":{"self":[{"href":"https:\/\/firebrandlabs.in\/blog\/wp-json\/wp\/v2\/posts\/1585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firebrandlabs.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/firebrandlabs.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/firebrandlabs.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/firebrandlabs.in\/blog\/wp-json\/wp\/v2\/comments?post=1585"}],"version-history":[{"count":3,"href":"https:\/\/firebrandlabs.in\/blog\/wp-json\/wp\/v2\/posts\/1585\/revisions"}],"predecessor-version":[{"id":1589,"href":"https:\/\/firebrandlabs.in\/blog\/wp-json\/wp\/v2\/posts\/1585\/revisions\/1589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firebrandlabs.in\/blog\/wp-json\/wp\/v2\/media\/1586"}],"wp:attachment":[{"href":"https:\/\/firebrandlabs.in\/blog\/wp-json\/wp\/v2\/media?parent=1585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/firebrandlabs.in\/blog\/wp-json\/wp\/v2\/categories?post=1585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/firebrandlabs.in\/blog\/wp-json\/wp\/v2\/tags?post=1585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}