Challenger brands and Lighthouse Identities Disruptions are the new norm in this day and age. On the one hand, we have startups trying to challenge the status quo, FANG(MANG currently) trying to provide value to its customers across diverse verticals, aggregator services & payments companies pushing to become super apps. In one way or another, any business now is a…
Designing for a multisensory experience Humans crave novelty, pleasure, and dopamine & endorphins. Research has it that activation of different senses in the body helps us produce more of these hormones, thereby increasing our happiness. These are relatively common knowledge nowadays. Every person who aspires to be a product manager, UX designer, or marketer expects to understand human psychology. But…
‘Your information is for sale. You have become the product’ Do you realise the profound grimness of this statement? This isn’t a quote by a leader or a visionary, it is the copy on Apple’s new ad about their app tracking transparency feature. Yet, it hits home, for it is true! The birth of the world wide web was…
How to write “search” friendly content? How Google uses a different methodology to improve user intent to understand web page and rank the content higher. There is no denying the fact that optimizing content for search engines will increase traffic, engagement, conversions, and sales. There is often difficulty figuring out how search engine optimization (SEO) works in fine detail. Is…
Taming the SaaS beast with Design Thinking SaaS here. SaaS there. SaaS everywhere! SaaS companies rule the roost with products and services in today’s internet-intensive tech-fueled fast-paced world. Companies such as Salesforce, HubSpot, Zoho, Freshdesk and even Google offer a host of services/solutions to improve the quality of lives of people and businesses. But, first, what is SaaS? Software as…