Phygital is here to stay First there came the physical stores. Then, there came websites. Websites grew up to being digital stores (read e-commerce). Stores and websites were two worlds apart. Now, you can pick up at a store and pay through their app. Opponents once, now two sides of a coin. The physical world, digital touchpoints. Smarter consumers. Phygital…
Role of Designers Over the past decade, I have donned many hats professionally. One of them happens to be working closely with designers. People with special skills, they can create magic from a plain digital canvas. They are artists who give life to ideas, people and brands. Over the years, the role of a designer has gone through a sea…
Movie posters and design This piece brings together two of my favourite worlds – movies and design. More often than not, we are caught in the narrative, the festivity, the stardom, the glamour, the romance, the action and more that we tend to overlook the finer nuances of design that are so meticulously thought out when it comes to movie…
Wrapped and all the wrongs? The #SpotifyWrapped2021 had me hooked. It was a great way to take us on a nostalgic ride of the year. Yet, it raised in me a question, “if they know so much about me, how much data are these guys mining?” When you take a step back and look at the landscape from above, you…
Communities – The Soul of Content Creation Thanks to the pandemic, content is created for the entire world today. Thanks to OTT platforms, you could sit in Antarctica and experience an Akshay Kumar movie. What’s even more enjoyable? OTT platforms have become behemoth production houses by themselves, right from Netflix, Prime Video, Hotstar, and Sony Liv; all of them have…