The war has begun. Between phones, platforms, and advertisers! Why don’t you spend a minute to watch this ad before we move further into what I really want to tell you? Got the gist of what is going to follow? Read on! When Apple’s ad came out in September 2020, it was just another Apple ad – classy, iconic, creative…
An antithesis of design management I have been trying to figure out what goes into leading and managing a creative team since I was unexpectedly entrusted with the responsibility of managing an extremely small team about a year back. What follows are my observations on the dynamics of leading a creative team drawn from watching my very first boss, Arun…
kirana stores 2.0 Covid-19 has brought the world to a stumbling halt. Normalcy has been thrown out the window and it is a no-brainer that digitization will be embraced globally, for personal interaction could be risky. How does this affect small businesses? Hyper-local retail stores delve on personal interactions. What is in it for a tech giant like facebook? Enter,…
The world as we know it is dead…. A couple of months into the new decade, the much anticipated 2020, had sports lovers excited about the tokyo olympics, science geeks looking forward to the mars 2020 space mission and movie buffs eagerly waiting for the black widow to hit the screens until the novel coronavirus pandemic froze all plans. The…
What’s your brand’s challenge? Cost per click, cost per lead and cost per sale. The rise of digital brought with it a belief that all marketing activities could be measured. David Aaker in his publication Aaker on branding highlighted that one of the greatest challenges plaguing brands is to treat brands as assets amidst the ongoing pressure to deliver short-term…