A philosophy, in cards. 

Everything worth knowing about being human, written two thousand years ago, by a poet named Avvaiyar.

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No temple guards this wisdom. It survived two thousand years the way anything does without an institution behind it,

one household at a time.

White for the human in you. Terracotta for the builder in you. 
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the anatomy of a life card

Anatomy of an Aathichudi card
  • • The shelf it lives on.
  • • The one liner for you to remember.
  • • Long before apps told us to breathe, a mudra did.
  • • A transliteration, so you can read it aloud even if you don't read Tamizh.
  • • Avvaiyar's own words, in Tamil. Unchanged in two thousand years.

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We think of these cards the way you'd think of a meal someone once made for you with love.

You want everyone you care about to taste it too.